112, Shivam Industrial Premises, Lane next to Jain Mandir, Station Road, Deonar-Govandi, Mumbai – 400088.
Jagdeesh Malvi
Founder & Director
Strapline
Leads RAZPL’s vision by blending creative thinking, engineering precision, and execution excellence.
Bio
Jagdeesh Malvi is the Founder and Director of Raj Ad Zone Private Limited (RAZPL), where he defines the company’s strategic direction and leads its growth across branding, fabrication, signage, and advertising. With deep, hands-on industry experience, he has partnered with national and regional brands to deliver complex, large-scale projects across India. At RAZPL, Jagdeesh provides clear leadership across teams—setting standards for execution, safeguarding design and engineering integrity, and building a culture of ownership and accountability. He places strong emphasis on long-term client relationships and believes enduring brands are built through consistency, craftsmanship, and trust.
Focus Areas
• Business Strategy & Growth
• Branding, Fabrication & Signage
• Execution Excellence & Quality Leadership
Ravi Malvi
Co-Founder & Director
Strapline
Drives disciplined project execution by aligning strategy, teams, and timelines to deliver consistent results.
Bio
Ravi Malvi is the Co-Founder and Director of Raj Ad Zone Private Limited (RAZPL), leading project planning and execution across branding, fabrication, signage, and advertising initiatives. With deep, hands-on experience managing execution-driven projects, he has worked with national and regional brands to deliver large-scale solutions across India. At RAZPL, Ravi focuses on operational discipline, cross-functional coordination, and delivery reliability—ensuring ideas move seamlessly from concept to completion. He believes strong brands are built through consistency, long-term thinking, strong culture, and customer trust.
Focus Areas
• Project Planning
• Process Optimization
• Delivery Management
• Business Strategy & Growth
• Project Leading
• Team Coordination
• Branding, Designing & Signage
Vinay Maste
Head Business Development and Operations
Strapline
Builds RAZPL’s growth engine by shaping client-focused marketing and sales strategies across key industries.
Bio
Vinay Maste is the Head Business Development and Operations at Raj Ad Zone Private Limited (RAZPL), leading the company’s go-to-market strategy and strengthening its sales and client acquisition engine. With over three decades of experience across sales, marketing, and consulting, he has worked extensively with IT and manufacturing organizations as well as MSMEs, helping build scalable sales systems and long-term client partnerships. At RAZPL, Vinay focuses on identifying high-potential market segments, strengthening key account management, and coaching teams to manage complex, multi-location rollouts. Known for his structured yet practical approach, he believes sustainable growth comes from deeply understanding client needs and delivering measurable value.
Focus Areas
• B2B Sales & Go-to-Market Strategy
• Key Account Management
• Brand Building & Market Positioning
• Sales Team Development
Rishita Madaye
Senior Manager – Human Resources
Strapline
Strengthens RAZPL’s people ecosystem through strategic HR leadership and process excellence.
Bio
Rishita Madaye is the Senior Manager – Human Resources at Raj Ad Zone Private Limited (RAZPL), bringing over 18 years of experience across reputed organizations. She leads strategic HR operations spanning talent management, employee engagement, performance systems, and policy design. At RAZPL, Rishita focuses on building scalable people processes, strengthening workplace culture, and aligning HR practices with business goals. Known for her people-centric approach and operational rigor, she believes sustainable growth is driven by empowered teams and consistent processes.
Focus Areas
• Talent Acquisition & Retention
• Performance Management & Productivity Enhancement
• Learning, Career Development & Skill Building
• Employee Engagement & Workplace Culture
• HR Policies, Compliance & Process Standardization
Lalit Jain
Head – Internal & Business Audits
Strapline
Strengthens governance and accountability through robust audit frameworks and disciplined controls.
Bio
Lalit Jain is the Head of Internal & Business Audits at Raj Ad Zone Private Limited (RAZPL), leading the organization’s governance, audit, and internal control frameworks. A Chartered Accountant with over two decades of experience, he brings deep expertise in risk management, compliance, and process assurance. At RAZPL, Lalit focuses on designing resilient control systems, enhancing transparency, and safeguarding institutional integrity. He believes strong governance is foundational to trust, accountability, and long-term sustainability.
Rizwana Upanal
Chief of Staff
Strapline
Partners with leadership to translate vision into execution and ensure consistent, client-first outcomes.
Bio
Rizwana Upanal is the Chief of Staff at Raj Ad Zone Private Limited (RAZPL), working closely with the Managing Director to drive strategic priorities and execution alignment across the organization. With over a decade of experience in client-facing roles, business operations, and executive support within project-driven environments, she enables clarity, coordination, and follow-through. At RAZPL, Rizwana focuses on strengthening governance, streamlining processes, and supporting key client and business initiatives—ensuring accountability, speed, and delivery excellence. She believes strong outcomes come from clear communication, ownership, and disciplined execution.
Focus Areas
• Executive Partnership & Strategic Alignment
• Sales Support & Client Engagement
• Cross-Functional Execution & Process Improvement